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Nov 29, 2022

Similarly to food, the healthiest content and information is whatever we can put to most use. It’s what fuels positive action, growth, and personal goals.

But what if we don’t know what our goals are? Or what actions we want to take?

Our unlimited access to information is often paralyzing. For many, it pulls the heart and mind in so many different directions, it feels impossible to make choices.  For others it feels defeating. Either everything’s already been done, or nothing can be done- so what’s the point?

But without some sort of path to help steer our focus online, we find ourselves overwhelmed, adrift, and at the mercy of platforms and advertising designed to capture our attention.  

This is not to say that every second online needs to purposeful, that’s hardly realistic… or fun. But the internet is at its best when it brings you closer to your bliss and the life you dream of.

The centuries-old Japanese concept of ikigai was first popularized in 1966 by psychiatrist Mieko Kamiya. Translations vary, but it means something akin to “reason for being” or “reason for waking up in the morning”. 

There is a Western interpretation pointing towards a single guiding purpose,  and a more traditional version that maps out several different paths to daily fulfillment.  Both are helpful frameworks to help you dissect what brings most meaning to your life.

Use this deeply-rooted tool to help guide your time and attention, on and offline.


How to use:

  • Do your best to fill out the spheres on either or both charts.
  • Examine the accounts, apps, platforms etc. you frequent most, and see how you can more closely align your intake with your personal bliss.


  • Helps visualize personal goals and passions
  • Inspires and guides more personally potent internet intake
  • Helps fortify focus against attention-stealing platforms + ads

Western Ik

Western Ikigai

Traditional Ikigai


Thinking & tools